An omnichannel marketing strategy is one that focuses on delivering a seamless customer experience across all channels and touchpoints for a business. The customer should be able to interact with the brand in the same way whether they are using a website, mobile app, physical store, or any other channel. No matter how a customer chooses to interact with a business, omnichannel marketing aims to deliver a consistent brand experience. This could boost client retention and boost a marketing campaign's overall efficiency.
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